Compare plans
Every feature, side by side.
Start free. Upgrade only when the volume — or a specific tool — is what's holding you back.
Free Trial
Free
Founder
$49/mo
or $490/yr
Save $98/yr
Studio
$99/mo
or $990/yr
Save $198/yr
Agency
$249/mo
or $2,490/yr
Save $498/yr
AI usage
AI messages
One coach turn, guided-step exchange, pressure-test pass, or content generation.
Reset cadence
Voice dictation
Always free — runs in the browser.
Rate limit
Brand Builder
Phase 1 — Core (Purpose, Mission, Vision, Values)
Phase 2 — Positioning
Phase 3 — Persona & Voice
Socratic step-by-step coaching
Confirm & lock per step
Phase summaries with citations
Pressure Test
Skeptic / Audience / Competitor lenses
End-of-phase critique to find weak spots before market.
Apply suggested fixes inline
Coach chat
Conversational coach grounded in your blueprint
Drift warnings (off-brand answer alerts)
Content Studio
Templates (LinkedIn, email, captions, talking points…)
Variants per generate
Persona toggle (audience-specific tuning)
Voice DNA & Import
Paste / upload existing brand doc
Voice DNA extraction from transcripts
Capture cadence, signature moves, words you reach for vs. avoid.
Export
Copy to clipboard (paste anywhere)
Open in Google Docs
Markdown (.md) download
Account & support
Free preview of locked features
One-time full use of each premium feature, no card required.
Cancel anytime via billing portal
Support
Annual billing saves ~17% across all paid plans · cancel anytime · taxes calculated at checkout.