Pricing
Strategy that pays off.
Start free. Upgrade when your blueprint starts shaping every word you publish.
Free Trial
Take the Builder for a spin. No card.
- •Full Brand Builder
- •Coach chat that knows your blueprint
- •Studio: write posts, emails & more
What you get
Build Phase 1–3 of your blueprint with guided coaching, try one content draft, and get 25 AI messages to test the experience.
Founder
Finish your blueprint and put it to work.
12× more AI messages than Free Trial
- •Full Brand Builder
- •Coach chat that knows your blueprint
- •Studio: write posts, emails & more
What you get
Lock in your full blueprint, then turn it into on-brand posts, emails, and captions with a coach that remembers your strategy.
Studio
Coach in your corner, content on tap.
5× more AI messages than Founder
- •Everything in Founder, plus:
- •Several draft options per request, not just one
- •Pressure Test — the AI challenges your brand as a skeptic, customer, or competitor
- •Content Audit — paste, upload, or link content and get it rewritten on-brand
- •Voice DNA — upload transcripts so drafts sound like you
What you get
Everything in Founder, plus AI that pushes back on weak positioning, learns your voice from transcripts, and gives you multiple content options per request.
Agency
For operators running a portfolio of brands.
4× more AI messages than Studio
- •Everything in Studio, plus:
- •Higher rate limits
- •Blueprint file export (.md, Google Docs)
- •White-glove onboarding
What you get
Built for teams managing multiple brands: full blueprint exports, higher rate limits, and white-glove onboarding to get everyone aligned.
Prices in USD · cancel anytime · taxes calculated at checkout.
One AI message ≈ one coach turn, guided-step exchange, pressure-test pass, or content generation. Voice dictation is always free.
What do these terms mean?▼▲
- One send to the AI — a question to the Coach, a draft in the Builder, or one content generation in the Studio. Voice dictation and reading your saved work are always free.
- The guided, step-by-step process that turns your answers into a finished Brand Blueprint across the three phases: Core, Positioning, and Persona.
- A chat that already knows your blueprint, so the advice comes back in your voice and strategy instead of generic AI answers.
- A nudge when something you write conflicts with a step you already locked, so your blueprint stays internally consistent.
- Where you turn the blueprint into real content — LinkedIn posts, emails, scripts, bios — written on-brand from your saved strategy.
- Studio +
- Instead of one draft, you get multiple different takes on the same request so you can pick a direction or mix them.
- Studio +
- The AI role-plays a skeptic, a customer, or a competitor and challenges your positioning so you can find the weak spots before the market does.
- Studio +
- Paste, upload, or link existing content and get a read on how on-brand it is — plus a rewritten version that matches your blueprint.
- Studio +
- Upload transcripts, past posts, or recordings and the AI learns your actual speaking style so future drafts sound like you, not like AI.
- Agency +
- Download your full blueprint as a Markdown file or open it in Google Docs to share with a team or client.
Compare all features▼
What changes as you grow.
The Builder, Coach, and Studio are on every plan. Higher tiers unlock volume, power-user tools, and export.
Ready to make it official?
Pick the plan that fits how often you publish. Cancel anytime.
No long-term contract · prorated upgrades · cancel anytime
Frequently asked questions▼
Before you commit.
What counts as a message?
Each AI reply you receive — one Coach answer, one Studio generation, one guided-step response — counts as one message. Browsing your blueprint, editing copy by hand, and using the dashboard don't count.
Can I cancel anytime?
Yes. Open Manage billing from your Account page, hit cancel, and you'll keep access through the end of the current billing period. No phone call, no retention pitch.
Do you offer refunds?
If you charge in and realize within 7 days that this isn't the right fit, email support@mybrandcoach.ai and we'll refund the most recent charge. After that we prorate on a case-by-case basis.
What happens to my blueprint if I downgrade?
Your blueprint, conversations, and saved content stay intact. You'll just have fewer monthly messages and lose any plan-locked Studio features until you upgrade again.
What if I run out of messages mid-month?
You'll see a paywall with a one-click upgrade. Upgrading is prorated so you only pay the difference for the days left in your period.
Is my data private?
Yes. Your blueprint and conversations are only accessible to you. We never sell your data, and you can permanently delete your account and everything in it from the Account page.
Yearly billing — how does it work?
Toggle Yearly at the top of this page. You pay 10× the monthly price upfront and save the other 2 months. Same monthly message allotment, same features, fewer charges.
Still have a question?
Email support@mybrandcoach.ai and we'll get back to you within one business day.